Business knowledge for startups.

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What startup founders need to know

In our training and further education opportunities, we provide you with practice-oriented expert knowledge, tailored to the needs of startups. Our experts teach you how to make well thought-out business decisions for your company and your team. In addition to practical methodological insights, you will learn what makes your stakeholders tick and what their needs are - from customers to investors to tax authorities. In addition to the expert referees, members of the BayStartUP team will be on hand at all workshops to provide you with advice.

As a training institution, BayStartUP has been active in the startup market since 2010.

What distinguishes the BayStartUP training modules

  • Quality controlled content
  • Speakers who bring genuine startup and investor expertise
  • An optimum of time and cost efficiency 
  • Know-how for every startup phase
  • Possibility of exchange with like-minded people who have similar decision-making powers

Business Planning Tutorials

With a total of nine online tutorials, we prepare you specifically for the creation of a professional business plan. The tutorials are adapted to the respective phases of the Bavarian Business Planning Competitions. For each phase we offer you two business planning tutorials, as well as a compact tutorial.

Content: Business planning and story, product, service

The tutorial offers a general business planning overview, provides tips on how to proceed and deepens the description of your product or service. In addition to the technological basis, the quantification of the significant, relevant customer benefit is essential for monetization. Learn how to describe your products "to the point".

Content: Market, competition, executive summary, business model as part of the executive summary

In this tutorial we show you how to research your market and competitive situation and how detailed this should be presented in the business plan. For the executive summary of your project, you will learn how to show how your company will earn money.

Content: Marketing and Business Model

The tutorial gives you an overview of the aspects of marketing and sales that are important for monetization. We focus on the differentiation of the product, communication and especially pricing. With the help of the Business Model Canvas, the business model - the profit engine - is designed.

Content: Sales, opportunities and risks

In order to generate sales revenues, entrepreneurs must determine precisely who their potential customers are, how they reach them and how they manage sales success. The tutorial therefore focuses on your sales strategy. In addition, you will learn to recognize risks for your business model, to present them accordingly and to develop strategies for action.

Content: Team and implementation schedule

The tutorial shows the importance of the team and how it should be represented accordingly in the business plan. The realization or milestone plan should show the most important development steps regarding technology and monetization for the next years.

Content: Financial planning

The tutorial shows how financial planning brings together all quantitative information from the individual chapters of the business plan. With this "set of figures" you can then check whether your business concept is profitable and determine your capital requirements.

Profile: Online Tutorials

Target group: (potential) competition participants
Duration: 1-2 hours
Content: Basics of business planning
Costs: free of charge
Speakers: BayStartUP employees
Location: online

Get started right away: Bavarian business plan competitions

Enter the competition among the most innovative founders from Bavaria with your business concept! Develop your business idea with expert support for a successful market entry and lay the foundation for your corporate financing.

Inform here

To the competitions

Basic knowledge of financing

Together with partners from our network, we offer you free basic seminars on the topic of startup financing.

Gain a sound overview of the opportunities and requirements of different types of financing for startups. The Get-together afterwards leaves plenty of time for personal questions and networking. The speakers - including, for example, private investors, representatives of BayStartUP, Bayern Innovativ, the LfA Förderbank Bayern, Bayern Kapital, the High-Tech Gründerfonds or BayBG - will be available for personal discussions. In addition, there are also investors on site who will tell you what successful startups do differently.

Profile: Basic knowledge financing

Target group: Founders looking for capital
Duration: 4 hours
Content: Sources of capital for founders
Costs: free of charge
Speakers: BayStartUP and partners from financing institutions
Location: Munich and Nuremberg

Professional workshops

The BayStartUP specialist workshops address entrepreneurs in the startup phase and afterwards. They focus on areas of responsibility that you as an ambitious entrepreneur should keep in mind in order to bring your company to the market in an optimal way, and to manage it. You will receive valuable insights from us, from the establishment and optimization of your strategy to in-depth knowledge of various financing topics, as well as the areas of growth and business development. 

The workshops are held by experts from the BayStartUP network who have been active in the market for many years - including experienced coaches, investors, lawyers, tax consultants and entrepreneurs. The workshops are designed to be so practice-oriented that you can apply the contents directly to your own business case. The focus is on the following topics:

  • Management and leadership
  • Financing and investments
  • Marketing and distribution
  • Law and taxes

Profile: Professional Workshops

Target group: innovative entrepreneurs (business year 0-5)
Duration: Online tutorials 1 hour / Live workshops 4 hours
Content: Entrepreneurial knowledge for start-ups, in particular on business development, financing and growth
Costs: Online tutorials free / Live workshops 65-95 Euro
Speakers: Experts from the BayStartUP network 
Location: Online / Munich and Nuremberg