Business knowledge for startups.

Content: Business planning and story, product, service

The tutorial offers a general business planning overview, provides tips on how to proceed and deepens the description of your product or service. In addition to the technological basis, the quantification of the significant, relevant customer benefit is essential for monetization. Learn how to describe your products "to the point".

Content: Market, competition, executive summary, business model as part of the executive summary

In this tutorial we show you how to research your market and competitive situation and how detailed this should be presented in the business plan. For the executive summary of your project, you will learn how to show how your company will earn money.

Content: Marketing and Business Model

The tutorial gives you an overview of the aspects of marketing and sales that are important for monetization. We focus on the differentiation of the product, communication and especially pricing. With the help of the Business Model Canvas, the business model - the profit engine - is designed.

Content: Sales, opportunities and risks

In order to generate sales revenues, entrepreneurs must determine precisely who their potential customers are, how they reach them and how they manage sales success. The tutorial therefore focuses on your sales strategy. In addition, you will learn to recognize risks for your business model, to present them accordingly and to develop strategies for action.

Content: Team and implementation schedule

The tutorial shows the importance of the team and how it should be represented accordingly in the business plan. The realization or milestone plan should show the most important development steps regarding technology and monetization for the next years.

Content: Financial planning

The tutorial shows how financial planning brings together all quantitative information from the individual chapters of the business plan. With this "set of figures" you can then check whether your business concept is profitable and determine your capital requirements.

Gain a sound overview of the opportunities and requirements of different types of financing for startups. The Get-together afterwards leaves plenty of time for personal questions and networking. The speakers - including, for example, private investors, representatives of BayStartUP, Bayern Innovativ, the LfA Förderbank Bayern, Bayern Kapital, the High-Tech Gründerfonds or BayBG - will be available for personal discussions. In addition, there are also investors on site who will tell you what successful startups do differently.