Business knowledge for startups.

The workshop "Business Planning 1 – Idea, Market and Customer Value" provides a general overview of the topic of business planning and how to analyze your market and competition. Learn how to formulate your company's story to important stakeholders in an interesting and convincing way and how to summarize the most important information about the business concept and solution in an understandable way. The goal: potential customers should see a real benefit in it. Learn the most important methods to analyze your market and competitive situation and to present your situation advantageously. Examples illustrate the theoretical know-how imparted.

The workshop contents in detail: 

• Role, structure and formalities of the executive summary 

• The right way to address your readers 

• Presentation of the customer benefit of your idea and its holistic presentation in your business plan

• Methods and key figures for market analysis 

• Competitor analysis

With a focus on the topics of marketing and sales concept, we will show you in the workshop "Business Planning 2 – Business Model, Marketing and Sales" how to plan your project in a structured way and which business planning methods will help you. You will receive valuable practical tips on how to refine your business model. Exercises with examples of successful companies from our daily work with startups complement the theoretical part.

The workshop contents in detail:

• Structure of your business model

• Conception of marketing and sales concept

• Pricing and sales strategies

• Presentation of opportunities and risks in the business plan

In the workshop "Business Planning 3 – Implementation, Capital Requirements and Financial Planning" we support you in creating a complete business plan. You will learn what makes a mature financial plan and how to develop it in a coherent way. We also explain how the quantitative information from the individual areas of a business plan must flow together, so that you can design a successful realization roadmap based on it, as well as present your team correctly.

The workshop contents in detail: 

• Setting milestones

• Financing

• Presentation of all relevant sub-plans in the business plan (e.g. liquidity, cost, sales and personnel planning, P&L, marketing, etc.) 

• Presentation of the entrepreneurial team

Content: Business planning and story, product, service

The tutorial offers a general business planning overview, provides tips on how to proceed and deepens the description of your product or service. In addition to the technological basis, the quantification of the significant, relevant customer benefit is essential for monetization. Learn how to describe your products "to the point".

Content: Market, competition, executive summary, business model as part of the executive summary

In this tutorial we show you how to research your market and competitive situation and how detailed this should be presented in the business plan. For the executive summary of your project, you will learn how to show how your company will earn money.

Content: Marketing and Business Model

The tutorial gives you an overview of the aspects of marketing and sales that are important for monetization. We focus on the differentiation of the product, communication and especially pricing. With the help of the Business Model Canvas, the business model - the profit engine - is designed.

Content: Sales, opportunities and risks

In order to generate sales revenues, entrepreneurs must determine precisely who their potential customers are, how they reach them and how they manage sales success. The tutorial therefore focuses on your sales strategy. In addition, you will learn to recognize risks for your business model, to present them accordingly and to develop strategies for action.

Content: Team and implementation schedule

The tutorial shows the importance of the team and how it should be represented accordingly in the business plan. The realization or milestone plan should show the most important development steps regarding technology and monetization for the next years.

Content: Financial planning

The tutorial shows how financial planning brings together all quantitative information from the individual chapters of the business plan. With this "set of figures" you can then check whether your business concept is profitable and determine your capital requirements.

Gain a sound overview of the opportunities and requirements of different types of financing for startups. The Get-together afterwards leaves plenty of time for personal questions and networking. The speakers - including, for example, private investors, representatives of BayStartUP, Bayern Innovativ, the LfA Förderbank Bayern, Bayern Kapital, the High-Tech Gründerfonds or BayBG - will be available for personal discussions. In addition, there are also investors on site who will tell you what successful startups do differently.

"Bank Financing for Startups" offers you an overview of the most important banking topics that are also relevant for start-ups at an early stage. Learn how to optimally prepare for the services from and appointments with a bank, when loans also make sense for start-ups, or which financing services banks also offer outside the classic loans. For illustration purposes, concrete financing examples are a fixed part of the workshop.